Emerging economic and demographic trends stimulate universities across the globe to promote better connections with industry, governments and communities. By clustering within Knowledge and Innovation Districts, they are able to respond more quickly to societal and scientific challenges. Architecture is crucial in driving their success by providing spaces that encourage convergence, connectivity and proximity.
In this paper, we report on the design process of The Digital Bricks, a media façade for Melbourne Connect, a new Knowledge and Innovation District in Melbourne, Australia. We analyze our process through the lens of client and design team, and illustrate how vision and motivation translate into tangible design outcomes. Our insights reveal interesting future directions for media architecture practice and research, by way of (1) its synergies with Knowledge and Innovation Districts, (2) evaluating the success of non-commercial media architecture, and (3) the opportunities for media architects as experts that coordinate media architecture projects from conception to delivery.